Some brands are too important to disappear. Avenel Hats has been making quality hats for Australians since 1966, and after a brief chapter of uncertainty, the story is far from over.
In early 2026 Avenel entered voluntary administration after 60 years of proudly serving Australia's retail community. It was a shock felt across the industry. But understanding the importance of preserving Australian heritage, Thomas Cook Boot & Clothing Co. (an Australian owned company with over 100 years and four generations of history of its own) has stepped in and acquired the Avenel brand. Avenel is back, and we couldn't be more pleased.
At Stewart's Menswear we have been proud stockists of Avenel for many years, and we look forward to restocking as new products become available. In the meantime we still have existing Avenel stock available in-store and online while it lasts.
Our Avenel range includes:
Hats
- Bucket Hats
- Bush Hats
- Work Hats
- Lightweight Hats
- Towelling Hats
- Ivy Caps and Cheesecutter Caps
Cold Weather
- Beanies
- Gloves
- Scarves
- Polar Fleece Neck Warmers
Caps
- A range of casual and classic cap styles
Please note that some hat styles are bulky or awkward to post and are available in-store only. If you're after something specific, contact us and we'll let you know what we have available and what's coming.
Visit us in-store in Mullumbimby for the full range, or browse what's available online with Australia-wide delivery.
Has Avenel Hats closed down? No longer. Avenel entered voluntary administration in early 2026 after 60 years in business, but the brand has since been acquired by Thomas Cook Boot & Clothing Co.
Who owns Avenel Hats now? Avenel Hats has been acquired by Thomas Cook Boot & Clothing Co., a proudly Australian owned company with over 100 years of heritage. The brand continues under the same name with a commitment to keeping Avenel on shelves across Australia for many more decades to come.
Will Stewart's Menswear be restocking Avenel? Yes. We have been long-standing Avenel stockists and look forward to restocking as new products become available. Get in touch if you're after something specific and we'll keep you updated.
Can I buy Avenel hats online? A selection of Avenel hats is available online at Stewart's Menswear. Some styles are bulky or awkward to post and are available in-store only. Contact us if you're after something specific and we'll let you know what's possible.
What Avenel styles do you stock? We stock a broad range including bucket hats, bush hats, work hats, lightweight hats, towelling hats, ivy caps, cheesecutter caps, beanies, gloves, scarves, and polar fleece neck warmers. Visit us in-store in Mullumbimby for the full current selection.
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